Distribution expansion in the Philippines
Distribution expansion is the work of getting your product into more of the right retail outlets and keeping it there. Project Atlas PH maps 52,739 stores across all 17 regions so FMCG, pharma, and distributor teams can see exactly which outlets they don't yet reach — and grow numeric distribution outlet by outlet.
See it on your territory — sign in →How do you expand retail distribution in the Philippines?
Distribution expansion comes down to one repeatable loop: know every outlet that exists in a territory, know which ones you already serve, and systematically open the gap between the two. The Philippine retail trade is large and fragmented — modern trade chains, independent pharmacies, and a long tail of general-trade and sari-sari stores — so doing this from spreadsheets and memory leaves coverage on the table.
Project Atlas maps 52,739 stores across all 17 regions and classifies each by trade channel (modern, traditional, pharma, wholesale). Plot the accounts you already cover against that universe and the whitespace — the outlets you're missing — becomes visible at a glance, region by region and channel by channel.
How do you find untapped retail outlets?
Untapped outlets are stores that fit your target profile but aren't yet on any rep's route. Atlas Find lets you set that profile — channel, area, store density, nearby demand — and returns the matching outlets you don't currently serve, ranked so your team works the highest-value doors first.
Because every outlet carries its location, channel, and surrounding demand signals, you can prioritise expansion where it actually pays off instead of chasing volume blindly.
Numeric vs weighted distribution — which should you grow?
Numeric distribution is the percentage of all outlets that stock your product; weighted distribution weights those outlets by their sales importance. Expanding numeric distribution widens reach into more stores; improving weighted distribution means winning the stores that matter most.
Atlas supports both: use whitespace search to lift numeric distribution into new outlets, and use demand sizing and lookalike ranking to make sure the outlets you add are the high-value ones that move weighted distribution too.
How Project Atlas helps you expand coverage
Atlas turns expansion from an annual guess into a continuous, evidence-backed motion: find the gaps, rank them by demand, replicate your proven winners, and hand sales a concrete list of new doors to open this quarter — then plan the routes that make those visits happen.
The tools behind it
Frequently asked questions
How can I expand distribution coverage in the Philippines?
Map your current accounts against all 52,739 stores in Project Atlas to see which outlets you don't yet reach, rank them by demand, and add them to your reps' coverage — growing numeric distribution outlet by outlet instead of guessing.
How do I find untapped retail outlets?
Atlas Find surfaces distribution whitespace — outlets in a territory that match your target profile but aren't yet covered — so sales and distribution teams can prioritise the highest-value new accounts.
What is numeric distribution?
Numeric distribution is the share of all available outlets that stock your product. Growing it means getting into more of the stores that exist in a territory — which is exactly the whitespace Atlas Find makes visible.
Put it to work on your own outlets.
Map your coverage, find the whitespace, and plan the routes across all 17 regions.
Sign in to Project Atlas →