Retail intelligence for the Philippines
Retail intelligence is the data and analysis that tells you where to sell, who you're competing against, and where demand is. Project Atlas PH delivers it on a single living map of 52,739 stores and 31,854 points of interest across all 17 regions — built for sales, distribution, and trade-marketing teams.
See it on your territory — sign in →What is retail intelligence?
Retail intelligence is the practice of turning store-level data — locations, channels, competitors, and demand — into decisions about where to sell and how to grow. It answers the questions a sales or trade team asks every quarter: which outlets should we cover, where are competitors strong, and where is demand going untapped?
Unlike a static market report, retail intelligence is spatial and current: it lives on a map you can interrogate down to a single street or barangay.
What data does retail intelligence use?
Project Atlas combines a mapped universe of 52,739 stores and 31,854 points of interest with trade-channel classification, population and demand signals, affluence and zonal land values, tourism, and seasonality — all geo-located across the 17 Philippine regions.
That lets you move from a national number down to the specific outlets and neighbourhoods behind it.
How is it different from traditional market research?
Panel-based research (the Nielsen or Kantar model) tells you what is selling and at what share, usually at a category or region level. Retail intelligence tells you where to act — the specific outlets to add, the territories to balance, the demand pockets to target.
The two are complementary: research sizes the prize, retail intelligence shows you the doors. Atlas is built for the second job.
How Project Atlas delivers retail intelligence
Atlas packages retail intelligence into four tools on one map: Link (coverage around any location), Find (untapped-outlet whitespace), Twin (lookalike outlet ranking), and Overview (market sizing and demand) — with Route to turn it into rep coverage. Teams use it to expand distribution, plan territories, and defend every commercial call with data.
The tools behind it
Frequently asked questions
What is retail intelligence?
Retail intelligence is the data and analysis that tells you where to sell, who you're competing against, and where demand is — turning store-level data into decisions about coverage and growth.
How is retail intelligence different from market research?
Market research sizes the prize at a category or region level; retail intelligence shows you the specific outlets and territories to act on. Project Atlas is built for the second job.
What does Project Atlas cover?
All 17 Philippine regions, with 52,739 mapped stores and 31,854 points of interest classified by trade channel and enriched with demand, affluence, and seasonality signals.
Put it to work on your own outlets.
Map your coverage, find the whitespace, and plan the routes across all 17 regions.
Sign in to Project Atlas →