One map. Every seat at the table.
From the trade marketer planning an activation to the leadership team defending a national plan, here's how each role turns Project Atlas into a decision.
Turn “more stores like my best one” into Monday's route.
Runs a territory and a field team — accountable for weekly coverage, route quality and the number.
Friday, 4 p.m. Dessa is planning next week for six reps. She knows her top pharmacy cold — she just doesn't know which un-visited doors, two barangays over, quietly look exactly like it. Habit says send the team back to the usual accounts. The number says there's a better list.
- 1Drops onto her best-selling store and reads the whole neighbourhood around it — store types, the hospitals nearby, the demand sitting inside the radius.Link
- 2Feeds that store into Twin and gets every un-visited lookalike in the territory, ranked 0–1 on demographics, affluence and competition.Twin
- 3Drops the shortlist into a per-rep route, so nobody burns a morning zig-zagging across town.Route Planner
Land the launch where — and when — it will actually move.
Owns channel strategy and in-store execution across modern trade, traditional trade, pharma and wholesale.
It's Q3 and Jak has one new variant to launch on a budget that won't cover the whole country. Every year it's the same three arguments crammed into one meeting: which cities, what month, which doors? Three RSMs, three gut calls, no map. This year she lets the data settle it before the meeting even starts.
- 1Ranks the stores where launch materials land best — by nearby mother-and-child venues, trade area and affluence fit — so the budget goes where it converts, not where the loudest RSM wants it.Trade Marketing Planner
- 2Checks when the category peaks in those cities — fiestas, paydays, the ber-months — and books the activation into the run-up, not the week after.Demand Calendar
- 3Pulls the exact doors to hit: drugstores a short walk from a private hospital, in the priority cities, skipping the chains already saturated.Store Finder
Put the next headcount where it pays for itself.
Owns several territories at once and the resourcing calls across them — where to expand, where to add a head.
QBR week. Audrey has budget for two new territory reps and four regions all insisting they're next. Every RSM tells a good story; none of them brings the map. Before she signs off the heads, she wants to see the whitespace at scale — where the uncovered demand is densest, not just where the pitch is loudest.
- 1Reads region-level demand against current coverage to find the markets that are genuinely under-served, not merely under-lobbied.Demand Overview
- 2Runs Twin across those regions to size the real, addressable lookalike opportunity in each — the doors that should behave like today's winners.Twin
- 3Lines the territories up side by side and puts the new heads where the whitespace is deepest — with the door list to prove it.Store Finder
Defend the national plan with the map, not a spreadsheet.
The commercial leadership team — accountable for national coverage and the growth story to the board.
The board meets Monday, and the expansion thesis has to land: where is the company strong, where is it absent, and how big is the prize? A slide of numbers won't carry the room. A living map of the whole country — one every team already works from — will.
- 1Opens the national view — 52,739 stores and 31,854 points of interest across all 17 regions, live — and zooms from the whole country down to a single barangay on demand.Link
- 2Frames the size of the prize — today's coverage against the untapped demand by region — in language the board already speaks.Demand Overview
- 3Assembles the thesis into a branded deck the exec team can carry straight into the boardroom.Report Studio
The same map answers a different question at every level.
No more reconciling four versions of the truth. The rep, the manager, the director and the board all read from one living dataset — each asking the question that matters to them.
Wherever you sit, the answer's on the map.
Sign in to your Atlas workspace and start from your own role — plan an activation, build next week's routes, or frame the national plan.