Sales territory planning & route-to-market
Sales territory planning divides your outlets into fair, coverable territories and turns each into an efficient visit schedule. Project Atlas PH builds territories and rep journey plans on real road distance across 52,739 mapped stores, so expanding coverage stays workable on the ground.
See it on your territory — sign in →How do you plan sales territories in the Philippines?
Good territory planning balances three things: each territory should hold a fair, achievable number of outlets; travel between them should be efficient; and the split should respect real geography — regions, cities, and road networks, not lines on a map.
Project Atlas starts from the actual outlets you cover (or want to cover), reverse-geocodes them to their real barangay and city, and groups them into balanced territories you can assign to salesmen — so no rep is overloaded and none is idle.
What is a permanent journey plan (PJP)?
A permanent journey plan is a fixed, repeating schedule of which outlets a rep visits on which day. It makes coverage predictable: stores get visited on a reliable cadence, stockouts shrink, and managers can see exactly where the team is on any given day.
Atlas Route turns a territory's outlet list into a day-by-day journey plan, ordering each day's visits by shortest road distance so reps spend less time driving and more time selling.
How do you balance rep workload across territories?
Workload balance means setting a sensible number of calls per day and per route, then distributing outlets so every salesman carries a comparable load. Atlas lets you set stores-per-day targets — as an overall default or per salesman — and flags days that fall under the minimum or breach the maximum.
For Metro Manila, it can also honour vehicle coding (the MMDA number-coding scheme), keeping a coded rep off NCR stops on their restricted day.
How Project Atlas builds coverage routes
Atlas Route uses real road distance (via OSRM) rather than straight-line guesses, so the plans hold up in real traffic and real road networks. Feed it the outlets — including the new whitespace you just found — and it returns balanced territories and per-rep journey plans ready to roll out.
The tools behind it
Frequently asked questions
Can Project Atlas plan sales territories and rep routes?
Yes. Atlas Route turns a list of outlets into balanced sales territories and an efficient rep journey plan using real road distance, so coverage expansion stays workable on the ground.
What is a permanent journey plan?
A permanent journey plan (PJP) is a fixed, repeating schedule of which outlets a rep visits on which day. Atlas Route generates one per territory, ordered by shortest road distance.
Does it account for Metro Manila number coding?
Yes. The route planner can apply the MMDA vehicle number-coding scheme, keeping a coded salesman off their restricted NCR stops on the relevant weekday.
Put it to work on your own outlets.
Map your coverage, find the whitespace, and plan the routes across all 17 regions.
Sign in to Project Atlas →